For The Sake of Clarity - The Digital Tavern » Marketing

When Price Is All You Can Sell, Your Value Will Spiral Down the Deep Abyss

allan — Wed, 13 Jul 2011 00:29:38 +0000

Last night over a good glass of wine, food and a dose of marketing and sales brainstorming with a client and friend the conversation headed down the road of fees, costs and pricing. My client has been battling a sales force already battered down by a sluggish economy that wants to make deals or downward adjustments in pricing in order [...]

Making History. A Wine Industry First: Bedrock Wine Company.

allan — Sat, 19 Feb 2011 14:30:53 +0000

A vey passionate winemaker whose wines are some of the best I’ve discovered in recent years just announced that he will be issuing a refund to anyone who bought one of his most recent releases. Why? Because he doesn’t feel the quality is up to the standards he strives for and is committed to making.

Wow!

I’ve been passionate [...]

A Spoonful of Sugar, Not HFCS, Makes The Medicine Go Down

allan — Sun, 29 Aug 2010 17:42:48 +0000

Backlash Against High Fructose Corn Syrup Grows

I don’t claim to be a nutritionist, yet I prefer to eat healthy. Though, I am a foodie, in my own unique way. I love to cook, experiment with recipes and explore different cuisines. That’s why I’m writing a cookbook. It’s an exciting concept. I’m focusing on around the world with real food [...]

How Does Apple Grab So Much Attention? Always.

allan — Wed, 21 Apr 2010 01:30:57 +0000

Unless you’ve been sleeping or simply unaware or uninterested in the world of technology or Apple, you know that gadget website Gizmodo somehow managed to get its hands on what is likely the next (4G) generation of the Apple iPhone. With Apple’s trademark, if not Gestapo-style secrecy it’s hard to [...]

Going Mobile. Going Social. What’s It All Mean?

allan — Sat, 17 Apr 2010 18:54:37 +0000

But the experience of being away from home with my 7th grade friends was certainly a study in social behavior--even if I wasn't familiar with the lexicon, I certainly had my social skills tested that long weekend. ... To be sure, it's critical for business to develop a social strategy, social user guide for employees and well thought out objectives on how social technology will impact both relevance and reputation.

Don’t Call Me. I’ll Call You. (National Do Not Call List Squabble)

allan — Sat, 01 Feb 2003 14:10:53 +0000

Over the past week I’ve passed on a number of exciting deals offered to me over the phone. I wasn’t interested in reviewing “a copy of my credit report for accuracy” free for 30 days. I passed on The Los Angeles Times for just over a $1 a week. Said no thanks to three days and two nights in Las [...]