July 12th, 2011 | Marketing & Messages

When Price Is All You Can Sell, Your Value Will Spiral Down the Deep Abyss

Last night over a good glass of wine, food and a dose of marketing and sales brainstorming with a client and friend the conversation headed down the road of fees, costs and pricing. My client has been battling a sales force already battered down by a sluggish economy that wants to make deals or

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February 19th, 2011 | Good Juice, Marketing & Messages

Making History. A Wine Industry First: Bedrock Wine Company.

A vey passionate winemaker whose wines are some of the best I’ve discovered in recent years just announced that he will be issuing a refund to anyone who bought one of his most recent releases. Why? Because he doesn’t feel the quality is up to the standards he strives for and is committed

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August 29th, 2010 | Creative Pursuit, Marketing & Messages

A Spoonful of Sugar, Not HFCS, Makes The Medicine Go Down

Backlash Against High Fructose Corn Syrup Grows

I don’t claim to be a nutritionist, yet I prefer to eat healthy. Though, I am a foodie, in my own unique way. I love to cook, experiment with recipes and explore different cuisines. That’s why I’m writing a cookbook. It’s an exciting concept. I’m focusing on

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April 20th, 2010 | Mac My Day, Marketing & Messages

How Does Apple Grab So Much Attention? Always.

Unless you’ve been sleeping or simply unaware or uninterested in the world of technology or Apple, you know that gadget website Gizmodo somehow managed to get its hands on what is likely the next (4G) generation of the Apple iPhone. With Apple’s trademark, if not Gestapo-style secrecy it’s hard to imagine someone so careless

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April 17th, 2010 | Creative Pursuit, Marketing & Messages

Going Mobile. Going Social. What’s It All Mean?

But the experience of being away from home with my 7th grade friends was certainly a study in social behavior–even if I wasn’t familiar with the lexicon, I certainly had my social skills tested that long weekend. … To be sure, it’s critical for business to develop a social strategy, social user guide for employees and well thought out objectives on how social technology will impact both relevance and reputation.

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February 1st, 2003 | Marketing & Messages

Don’t Call Me. I’ll Call You. (National Do Not Call List Squabble)

Over the past week I’ve passed on a number of exciting deals offered to me over the phone. I wasn’t interested in reviewing “a copy of my credit report for accuracy” free for 30 days. I passed on The Los Angeles Times for just over a $1 a week. Said no thanks to three

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