Last night over a good glass of wine, food and a dose of marketing and sales brainstorming with a client and friend the conversation headed down the road of fees, costs and pricing. My client has been battling a sales force already battered down by a sluggish economy that wants to make deals or downward adjustments in pricing in order [...]
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February 19th, 2011 | Good Juice, Marketing & Messages
A vey passionate winemaker whose wines are some of the best I’ve discovered in recent years just announced that he will be issuing a refund to anyone who bought one of his most recent releases. Why? Because he doesn’t feel the quality is up to the standards he strives for and is committed to making. Wow! I’ve been passionate [...] August 29th, 2010 | Creative Pursuit, Marketing & Messages
Backlash Against High Fructose Corn Syrup Grows I don’t claim to be a nutritionist, yet I prefer to eat healthy. Though, I am a foodie, in my own unique way. I love to cook, experiment with recipes and explore different cuisines. That’s why I’m writing a cookbook. It’s an exciting concept. I’m focusing on around the world with real food [...] April 20th, 2010 | Mac My Day, Marketing & Messages
April 17th, 2010 | Creative Pursuit, Marketing & Messages
But the experience of being away from home with my 7th grade friends was certainly a study in social behavior–even if I wasn’t familiar with the lexicon, I certainly had my social skills tested that long weekend. … To be sure, it’s critical for business to develop a social strategy, social user guide for employees and well thought out objectives on how social technology will impact both relevance and reputation. February 1st, 2003 | Marketing & Messages
Over the past week I’ve passed on a number of exciting deals offered to me over the phone. I wasn’t interested in reviewing “a copy of my credit report for accuracy” free for 30 days. I passed on The Los Angeles Times for just over a $1 a week. Said no thanks to three days and two nights in Las [...] |
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