Gadget maker ZAGG ignores best practices and commits a sinful faux pas with its Google AdWords Display Network ads.

How To Ruin Your AdWords Campaign

There’s no question that for many businesses a Google AdWords campaign can be an effective component of a marketing or advertising campaign. With powerful targeting tools, incredible metrics[ … ]

The Ethics of PR, Freelancers and The Media

Ever read David Pogue? You know, the New York Times leading techno-geek. Yeah, the guy who reviews all the cool gadgets that you’d like to toy with if you like toys and are equally geeky, or[ … ]