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The Stupidity of @TrueTwit Validation Service & Other Secrets To Responsible & Rewarding Social Media Interaction
Why You Should Focus On Who You Follow, Rather Than Who Follows You.
If you are an active or moderate Twitter user, you likely understand that for many the objective of your Twitter involvement is to share
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Most Social Media Experts Don’t Know The Difference Between Tactics & Strategy
Very few businesses get it. More and more so-called social media experts don’t get it. Participation in social networks and the occasional social media contribution doesn’t make for making business social nor is it a substitute for understanding social business or the
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Gadget maker ZAGG ignores best practices and commits a costly faux pas with its Google AdWords Display Network ads.
There’s no question that for many businesses a Google AdWords campaign can be an effective component of a marketing or advertising campaign. With powerful targeting tools, incredible metrics and insight and when finely tuned,
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Is Social Media Worth The Time, Resources & Money Invested?
Allan Karl WorldRider Keynote Speaker and digital marketing branding guru at clearcloud shares his social media tip of the week
If I had a buck for every time a client, associate, friend or passing stranger revealed to me their sentiment and belief that
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iPad 3 Media Announcement
This year The Digital Tavern – For The Sake of Clarity – celebrates its 10th birthday. It’s fun to look back at the old posts still archived here. Nobody knew what a blog was back when I started this exercise. Today, some might argue that blogs provide more accurate
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I don’t expect that most readers are as interested in the ongoing patent wars that involve Apple, Google, Motorola, Samsung, Nokia and others. But I’ve been following the Samsung conflict with Apple. The issues of the lawsuits and the patent disputes are well beyond any discussion here. For those of you interested feel free
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Ever read David Pogue? You know, the New York Times leading techno-geek. Yeah, the guy who reviews all the cool gadgets that you’d like to toy with if you like toys and are equally geeky, or the gadgets you will run backwards away from holding your index fingers in a cross as if you’re
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Last night over a good glass of wine, food and a dose of marketing and sales brainstorming with a client and friend the conversation headed down the road of fees, costs and pricing. My client has been battling a sales force already battered down by a sluggish economy that wants to make deals or
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Last night I was able to lift my head up and take a needed break from working on my books and other projects. I made the short journey to downtown San Diego to finally catch up with old friends Steve Farber and Shawn Ellis. While Steve is local, Shawn is in San Diego
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Though I’m not sure the era of the truly paperless office, or personal life will ever come to fruition in my lifetime, I am committed to making it a reality in my life. Though I still hold an emotional attachment to traditional printed newspapers, magazines and newsletters, when it comes to invoices, bills, annual
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A vey passionate winemaker whose wines are some of the best I’ve discovered in recent years just announced that he will be issuing a refund to anyone who bought one of his most recent releases. Why? Because he doesn’t feel the quality is up to the standards he strives for and is committed
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Backlash Against High Fructose Corn Syrup Grows
I don’t claim to be a nutritionist, yet I prefer to eat healthy. Though, I am a foodie, in my own unique way. I love to cook, experiment with recipes and explore different cuisines. That’s why I’m writing a cookbook. It’s an exciting concept. I’m focusing on
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Unless you’ve been sleeping or simply unaware or uninterested in the world of technology or Apple, you know that gadget website Gizmodo somehow managed to get its hands on what is likely the next (4G) generation of the Apple iPhone. With Apple’s trademark, if not Gestapo-style secrecy it’s hard to imagine someone so careless
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But the experience of being away from home with my 7th grade friends was certainly a study in social behavior–even if I wasn’t familiar with the lexicon, I certainly had my social skills tested that long weekend. … To be sure, it’s critical for business to develop a social strategy, social user guide for employees and well thought out objectives on how social technology will impact both relevance and reputation.
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I guess I’ve been out of it. Well, at least out of this country. For three years. Wandering the byways of distant locales in search of some truth I already believed but needed to prove to myself, dodging erudite donkeys while avoiding potholes and pitfalls of solo adventure travel, lots has changed around here
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Social networking and blogging have become more popular than sending email, according to a new report from Nielsen.
More than two-thirds (67%) of the global online population now goes online to visit social networks and blogs.
“Social networking has become a fundamental part of the global online experience,” says John Burbank, CEO of
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Well, they just couldn’t leave well enough alone. This from Fox News:
The U.S. Army is flagging the popular blogging service Twitter as a potential terrorist tool, the Agence France-Presse news agency reported Sunday.
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Trying to pick up the pace on the Digital Tavern, but I've been focusing on a rather large project that I'll fill you in on sometime in January. Patience and focus. Two of what have become my ubiquitous phrases when offering advice (solicited or not) to clients and friends.
So the Dr. tells me
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Microsoft CEO tells Detroit Press columnist Mike Wendland that “Blogging is huge.” And that's why Microsoft hopes to take advantage of its popularity by launching MSN Spaces. Seems Microsoft is always playing catch up, but then again I never accused the Redmond behemoth of being innovative. Microsoft has tried to capture dollars and clicks
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I read with interest that fabled director Martin Scorsese directed a new American Express television spot that features longtime Scorcese collaborator Robert DeNiro. Apparently, Scorsese, DeNiro and other talent appearing in the new campaign, including Ellen Degeneres, all participated in the creative process. And its interesting the Scorsese would lend his directing hand to
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September 1st, 2004 | Marketing & MessagesWhen it comes to image, identity, messaging or branding it's important to understand the essence of a company or product in order to identify and clarify its unique differentiators — those attributes and characteristics that distinguish a company or product from its competition. As a marketing professional I have a unique process I take
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