Tavern History

August 25th, 2013 | Good Juice, Marketing & Messages, Travelogue

Virginia Wine Country: Early Mountain Vineyards

Early Mountain Vineyards, Virginia Wine Country, Madison Virginia

The Best of Virginia Wine — Virginia Wine Country Keeps Getting Better

Earlier this month my brother Jonathan and I had an opportunity to visit Early Mountain Vineyards in northwestern Virginia, a couple of hours from Washington, DC. Just a few years ago Jon introduced me to the burgeoning Virginia winemaking scene when

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December 1st, 2012 | Marketing & Messages, Social Media & Marketing

Twitter Tip: Focus On Who You Follow, Not Who Follows You. Avoid TrueTwit.

twitter-bird-anti-truetwit-service

The Stupidity of @TrueTwit Validation Service & Other Secrets To Responsible & Rewarding Social Media Interaction

Why You Should Focus On Who You Follow, Rather Than Who Follows You.

If you are an active or moderate Twitter user, you likely understand that for many the objective of your Twitter involvement is to share

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March 23rd, 2012 | Marketing & Messages, Social Media & Marketing

Five Keys To Building A Social Media Plan & Strategy

Social Media Planning, Strategy & Commitment

Most Social Media Experts Don’t Know The Difference Between Tactics & Strategy

Very few businesses get it. More and more so-called social media experts don’t get it. Participation in social networks and the occasional social media contribution doesn’t make for making business social nor is it a substitute for understanding social business or the

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March 15th, 2012 | Marketing & Messages

How To Ruin Your AdWords Campaign

Gadget maker ZAGG ignores best practices and commits a sinful faux pas with its Google AdWords Display Network ads.

Gadget maker ZAGG ignores best practices and commits a costly faux pas with its Google AdWords Display Network ads.

There’s no question that for many businesses a Google AdWords campaign can be an effective component of a marketing or advertising campaign. With powerful targeting tools, incredible metrics and insight and when finely tuned,

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March 8th, 2012 | Marketing & Messages, Social Media & Marketing

“Social Media Is A Waste of Time.”

Allan Karl WorldRider Keynote Speaker and digital marketing branding guru at clearcloud shares his social media tip of the week

Is Social Media Worth The Time, Resources & Money Invested?

Allan Karl WorldRider Keynote Speaker and digital marketing branding guru at clearcloud shares his social media tip of the week

If I had a buck for every time a client, associate, friend or passing stranger revealed to me their sentiment and belief that

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March 1st, 2012 | Good Juice, Mac My Day, Marketing & Messages

After Ten Years – Time To Change – New Design Coming

The highly anticipated iPad 3 will be released on March 7, 2012 in San Francisco

iPad 3 Media Announcement

This year The Digital Tavern – For The Sake of Clarity – celebrates its 10th birthday. It’s fun to look back at the old posts still archived here. Nobody knew what a blog was back when I started this exercise. Today, some might argue that blogs provide more accurate

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August 31st, 2011 | Mac My Day, Marketing & Messages

Apple Slammed With Lawsuits & Apple Slamming Lawsuits On Copycats

samsung-sucks-copies-apple.png

I don’t expect that most readers are as interested in the ongoing patent wars that involve Apple, Google, Motorola, Samsung, Nokia and others. But I’ve been following the Samsung conflict with Apple. The issues of the lawsuits and the patent disputes are well beyond any discussion here. For those of you interested feel free

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July 13th, 2011 | Creative Pursuit, Marketing & Messages

The Ethics of PR, Freelancers and The Media

Ever read David Pogue? You know, the New York Times leading techno-geek. Yeah, the guy who reviews all the cool gadgets that you’d like to toy with if you like toys and are equally geeky, or the gadgets you will run backwards away from holding your index fingers in a cross as if you’re

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July 12th, 2011 | Marketing & Messages

When Price Is All You Can Sell, Your Value Will Spiral Down the Deep Abyss

Last night over a good glass of wine, food and a dose of marketing and sales brainstorming with a client and friend the conversation headed down the road of fees, costs and pricing. My client has been battling a sales force already battered down by a sluggish economy that wants to make deals or

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April 28th, 2011 | Good Juice, Marketing & Messages

The Wild World of Restaurant Wine Corkage Policies

Last night I was able to lift my head up and take a needed break from working on my books and other projects. I made the short journey to downtown San Diego to finally catch up with old friends Steve Farber and Shawn Ellis. While Steve is local, Shawn is in San Diego

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April 26th, 2011 | Creative Pursuit, Marketing & Messages

Watch Out For This Pitfall In Online Banking & BillPay.

Though I’m not sure the era of the truly paperless office, or personal life will ever come to fruition in my lifetime, I am committed to making it a reality in my life. Though I still hold an emotional attachment to traditional printed newspapers, magazines and newsletters, when it comes to invoices, bills, annual

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February 19th, 2011 | Good Juice, Marketing & Messages

Making History. A Wine Industry First: Bedrock Wine Company.

A vey passionate winemaker whose wines are some of the best I’ve discovered in recent years just announced that he will be issuing a refund to anyone who bought one of his most recent releases. Why? Because he doesn’t feel the quality is up to the standards he strives for and is committed

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August 29th, 2010 | Creative Pursuit, Marketing & Messages

A Spoonful of Sugar, Not HFCS, Makes The Medicine Go Down

Backlash Against High Fructose Corn Syrup Grows

I don’t claim to be a nutritionist, yet I prefer to eat healthy. Though, I am a foodie, in my own unique way. I love to cook, experiment with recipes and explore different cuisines. That’s why I’m writing a cookbook. It’s an exciting concept. I’m focusing on

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April 20th, 2010 | Mac My Day, Marketing & Messages

How Does Apple Grab So Much Attention? Always.

Unless you’ve been sleeping or simply unaware or uninterested in the world of technology or Apple, you know that gadget website Gizmodo somehow managed to get its hands on what is likely the next (4G) generation of the Apple iPhone. With Apple’s trademark, if not Gestapo-style secrecy it’s hard to imagine someone so careless

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April 17th, 2010 | Creative Pursuit, Marketing & Messages

Going Mobile. Going Social. What’s It All Mean?

But the experience of being away from home with my 7th grade friends was certainly a study in social behavior–even if I wasn’t familiar with the lexicon, I certainly had my social skills tested that long weekend. … To be sure, it’s critical for business to develop a social strategy, social user guide for employees and well thought out objectives on how social technology will impact both relevance and reputation.

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July 31st, 2009 | Creative Pursuit, Marketing & Messages, Travelogue

Things Classic. Heritage. And What’s New Anyway?

I guess I’ve been out of it. Well, at least out of this country. For three years. Wandering the byways of distant locales in search of some truth I already believed but needed to prove to myself, dodging erudite donkeys while avoiding potholes and pitfalls of solo adventure travel, lots has changed around here

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March 15th, 2009 | Marketing & Messages

Social Sites Surpass Email Usage

Social networking and blogging have become more popular than sending email, according to a new report from Nielsen.

More than two-thirds (67%) of the global online population now goes online to visit social networks and blogs.

“Social networking has become a fundamental part of the global online experience,” says John Burbank, CEO of

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November 4th, 2008 | Creative Pursuit, Marketing & Messages

Twitter Terrorists

Well, they just couldn’t leave well enough alone. This from Fox News:

The U.S. Army is flagging the popular blogging service Twitter as a potential terrorist tool, the Agence France-Presse news agency reported Sunday.

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December 10th, 2004 | Good Juice, Marketing & Messages, On Blogs & Blogging

A Ten Year Old Merlot & Some Random Thoughts

Trying to pick up the pace on the Digital Tavern, but I've been focusing on a rather large project that I'll fill you in on sometime in January. Patience and focus. Two of what have become my ubiquitous phrases when offering advice (solicited or not) to clients and friends.

So the Dr. tells me

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December 4th, 2004 | Mac My Day, Marketing & Messages, On Blogs & Blogging

The Hugeness of Blogging by Ballmer

Microsoft CEO tells Detroit Press columnist Mike Wendland that “Blogging is huge.” And that's why Microsoft hopes to take advantage of its popularity by launching MSN Spaces. Seems Microsoft is always playing catch up, but then again I never accused the Redmond behemoth of being innovative. Microsoft has tried to capture dollars and clicks

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November 16th, 2004 | Creative Pursuit, Marketing & Messages

Scorsese and American Express

I read with interest that fabled director Martin Scorsese directed a new American Express television spot that features longtime Scorcese collaborator Robert DeNiro. Apparently, Scorsese, DeNiro and other talent appearing in the new campaign, including Ellen Degeneres, all participated in the creative process. And its interesting the Scorsese would lend his directing hand to

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